‘Parking Barometer’ tracks mobility recovery across Europe
6 July '20
In several countries across Europe, a complete lock down will soon come to an end. That’s why we, at PARK NOW Group, are launching the Parking Barometer. The barometer is a report based on our parking data from our ‘Touch free’ parking apps in the Netherlands, Belgium, United Kingdom, France, Germany, Austria and Switzerland. The parking data from those countries serve as an indicator for mobility recovery and confirm that digital mobility services are first in being able to identify signs of a business rebound after the COVID-19 crisis.
Where social distancing is the norm, digital and touch-free payment data are strong indicators for the recovery of mobility. Parking transactions show that people across Europe are starting to move and pay for parking again.
Touch-free: the new norm
Over the last ten years, ‘Touch-free’ payment apps have become more and more commonplace, especially in the United Kingdom and The Netherlands. In other markets like France, Germany, Switzerland, Austria and Belgium the use of parking apps are still in their early stages but growing rapidly. Across Europe there is still a large opportunity to increase their use for the benefit of all. These apps are the safe option for consumers and businesses, and together with parking operators and cities, we acknowledge the obligation to promote their use as the new norm, helping people to stay healthy by using apps instead of parking machines.
The trends in PARK NOW Group’s data have been measured from week 11 (09-03-2020 – 15-03-2020) onwards, comparing the data with Q1 2020 (week 2-10) as a baseline. The Parking Barometer gives insight in the percentages of parking transactions in the Netherlands, Belgium, United Kingdom, France, Germany, Austria and Switzerland. Besides national percentages of parking transactions, the barometer also shows three highlights: the overall growth in Europe, the country with the fastest growth and the most challenging market.
NB. Note that all figures represent a percentage of the total parking transactions in the reflected markets. Parking transactions through the parking meter and other apps offered in these markets are not included in the data.